In 2015 social media marketing is all about mobile. Larger screens are on the rise and Millennials have a smartphone that never leaves the comfort of their sides, whether day or night.
What should social media marketers do to capitalize on these trends in the marketplace? Plan for mobile marketing and then scale up for desktops and laptops, which is the exact opposite of last year’s strategy of marketing to desktops and then scaling down for mobile. Facebook, still the vanguard of social media, has reported earnings that state “mobile daily” and “mobile only” users have grown, despite having spent 4% more on ad spending than the time spent by the percentage of U.S. adult digital media users.Read More