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7 Social Media Trends To Watch Out For

In 2015 social media marketing is all about mobile. Larger screens are on the rise and Millennials have a smartphone that never leaves the comfort of their sides, whether day or night.

What should social media marketers do to capitalize on these trends in the marketplace? Plan for mobile marketing and then scale up for desktops and laptops, which is the exact opposite of last year’s strategy of marketing to desktops and then scaling down for mobile. Facebook, still the vanguard of social media, has reported earnings that state “mobile daily” and “mobile only” users have grown, despite having spent 4% more on ad spending than the time spent by the percentage of U.S. adult digital media users.

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5 Tips & Trends For Effective B2C Marketing

Compared to B2B companies, businesses that serve consumer audiences target a shorter sales cycle because of the cost and nature of purchases.

B2C companies are looking for a complete, one stop sale and focus their strategies, typically, on a single customer segment and not multiple decision makers or influencers.  The following points highlight important factors when considering your B2C strategies.

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7 Dominating Digital Marketing Trends

Creatively Applying Digital Marketing Trends into a Strategic Approach to Gain New Business

2014 is the year of digital transformations. Today’s business has to increase it’s internal focus in order to be more innovative in terms of collaborating with people who can provide ‘Smart Insights’. Dave Fales has demonstrated a clear presentation on how valuable ideas can be attained with a planned approach. Now, here’s an infographic of 7 digital marketing trends and statistics that are dominating 2014.

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